
Global PR Manager
- On-site
- Amsterdam, Noord-Holland, Netherlands
- Marketing
A strategic communications leader responsible for elevating Zero Motorcycles’ global reputation, driving integrated PR initiatives, and ensuring consistent brand messaging across all markets.
Job description
A strategic communications leader responsible for elevating Zero Motorcycles’ global reputation, driving integrated PR initiatives, and ensuring consistent brand messaging across all markets.
As the Global PR Manager at Zero Motorcycles, you will champion our brand’s visibility and credibility worldwide. You’ll develop and execute global PR strategies, manage media relations, and collaborate across teams to deliver compelling stories that position Zero Motorcycles as the premier choice in electric motorcycling. Reporting to the Sr. Global Brand Manager, you will play a pivotal role in shaping public perception, supporting product launches, and fostering strong relationships with media, influencers, and stakeholders.
KEY RESPONSIBILITIES
Develop and implement global PR strategies that drive awareness, engagement, and positive sentiment for Zero Motorcycles.
Serve as the steward of the brand’s reputation, ensuring consistency and resonance across all PR channels, touchpoints, and markets.
Lead the creation and execution of PR campaigns, storytelling initiatives, and integrated communications programs that highlight Zero’s products, technology, and mission.
Manage media relations and press outreach, partnering with external PR agencies to maintain strong relationships, develop press releases, and coordinate crisis communications.
Oversee content creation for PR, including editorial calendars, creative development, and production for digital and physical channels.
Collaborate with digital, product, and marketing teams to deliver cohesive messaging and experiences.
Monitor industry trends, competitive activity, and market dynamics to inform PR strategy and identify growth opportunities.
Partner with regional teams & distributors to ensure PR integrity and consistent execution worldwide.
Support go-to-market strategies for new product launches, working closely with product and marketing teams to maximize impact.
Utilize data and analytics to measure PR health, campaign effectiveness, and inform future initiatives.
Define PR success criteria, setting clear objectives and fostering a culture of creativity and excellence.
Skills and Attributes
• Fluent in English; Dutch is a plus.
• Strategic thinker with excellent analytical and problem-solving abilities.
• Strong leadership and communication skills.
• Hands-on and proactive with a commercial mindset.
• Able to balance strategic oversight with operational detail.
• Comfortable working in a fast-paced, international environment.
Job requirements
Proven track record in a PR or communications leadership role, preferably in a consumer-facing, high-growth industry.
Deep experience in PR-focused roles that drove commercial excellence.
Demonstrated success in developing and executing PR strategies that drive commercial results.
Strong leadership and team collaboration skills, with experience managing direct reports and working cross-functionally.
Experience overseeing media relations, crisis communications, and content creation functions.
Analytical mindset with a focus on data-driven decision making and clear KPIs.
Creative thinker with a passion for innovative brand storytelling.
Excellent communication and relationship-building abilities.
Financial acumen for budget management and ROI analysis.
Self-motivated, results-oriented, and committed to representing a world-class brand with integrity.
Why Zero Motorcycles
Zero Motorcycles, a leader and innovator in electric motorcycles and commercial powertrains, incorporates advanced technology, stunning design and commitment to environmental benefits. The EV space is growing dramatically, with Zero a leader in the two-wheel category and a rising star in powertrain applications to other OEMs electrifying sport and utility vehicles for powersport and industrial applications.
At Zero Motorcycles, you’ll join a passionate, fast-growing global team with a truly international spirit. While our roots in the United States, have branched-out to Europe and stablished in The Netherlands, our team now spans across more than 10 countries, representing over 15 nationalities—and counting! We thrive in a multicultural, multilingual environment where fresh ideas are welcomed, big dreams are encouraged, and success is celebrated together.
Our team is united by a shared mission and a love for what we do. Whether we're collaborating across time zones or catching up in the office, you'll find a group that’s driven, committed, and always ready to share a laugh.
We value connection beyond the work itself. From office lunches and Friday drinks to spontaneous barbecues when the sun’s out, and legendary Xmas parties and team-building days, we believe in having fun while we work hard.
Working with Zero Motorcycles, you’ll also have opportunities to represent us at events and trade shows—locally and internationally—if that’s something you enjoy. And as we continue to grow, so can you. We’re invested in your development and success, and we can’t wait to see where your journey with us will take you.
Additionally
• Competitive salary and benefits package.
• Opportunities for personal and professional growth.
• Inclusive and open-door culture with driven, fun colleagues.
• Work in a dynamic, innovative environment leading the EV revolution.
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