Global Head of Digital Marketing

What to Expect

A strategic digital leader responsible for defining, prioritizing, and executing Zero Motorcycles’ global digital marketing strategy. 

As the Global Head of Digital Marketing at Zero Motorcycles, you will drive the evolution of our digital presence, leading initiatives that expand our global reach, deepen customer engagement, and accelerate growth. You will be responsible for shaping and executing an integrated digital strategy that encompasses website, performance marketing, CRM, analytics, and digital innovation, positioning Zero Motorcycles as the leader in electric motorcycling. You will also manage a team of digital specialists, inspiring excellence and ensuring consistent global execution of digital plans. 

Key Responsibilities

• Develop and execute comprehensive global digital strategies across all digital channels, including website, performance marketing, email, and emerging platforms.  

• Lead the optimization of Zero’s digital ecosystem, ensuring seamless user experiences and maximizing engagement and conversion.  

• Oversee the creation and execution of digital campaigns, digital ads, and storytelling initiatives that elevate Zero’s brand, products, technology, and mission.  

• Collaborate with brand, product, and sales teams to deliver cohesive digital experiences and drive demand for our products.  

• Responsible for successful marketing and commercialization of global online shopping (Direct to Consumer). 

• Drive CRM & Email automation strategy and execution, ensuring engagement across all touchpoints.  

• Utilize data and analytics to inform digital strategy, measure performance, and optimize campaigns for both short-term and long-term success.  

• Stay ahead of digital trends, competitive actions, and external factors impacting the business and digital marketing strategies.  

• Partner with regional teams to ensure consistent global execution of digital plans, maintaining brand integrity across diverse markets.  

• Support go-to-market strategies for new product launches, working closely with product and marketing teams to maximize digital impact.  

• Ensure digital marketing efforts are aligned with overall business objectives and deliver measurable results. 

• Manage and mentor a team of digital specialists, setting clear objectives, developing functional and relationship skills, and owning career progression planning.  

Skills and Attributes

• Proven track record in a digital marketing leadership role, preferably in a consumer-facing, high growth industry. Deep experience in brand-focused roles that drove commercial excellence. 

• Demonstrated success in leading strategic digital initiatives with measurable outcomes.  

• Data-driven and analytical mindset, ensuring KPIs are clear and actionable.  

• Excellent communication and relationship-building abilities.  

• Financial acumen for budget management and ROI analysis.  

• Self-motivated with a strong work ethic and focus on achieving results.  

• Experience leading high-performing cross-functional teams.  

• Ability to influence and collaborate effectively across different levels of the organization.  

Why Zero Motorcycles

Zero Motorcycles, a leader and innovator in electric motorcycles and commercial powertrains, incorporates advanced technology, stunning design and commitment to environmental benefits. The EV space is growing dramatically, with Zero a leader in the two-wheel category and a rising star in powertrain applications to other OEMs electrifying sport and utility vehicles for powersport and industrial applications.

At Zero Motorcycles, you’ll join a passionate, fast-growing global team with a truly international spirit. While our roots in the United States, have branched-out to Europe and stablished in The Netherlands, our team now spans across more than 10 countries, representing over 15 nationalities—and counting! We thrive in a multicultural, multilingual environment where fresh ideas are welcomed, big dreams are encouraged, and success is celebrated together.

Our team is united by a shared mission and a love for what we do. Whether we're collaborating across time zones or catching up in the office, you'll find a group that’s driven, committed, and always ready to share a laugh.

We value connection beyond the work itself. From office lunches and Friday drinks to spontaneous barbecues when the sun’s out, and legendary Xmas parties and team-building days, we believe in having fun while we work hard.

Working with Zero Motorcycles, you’ll also have opportunities to represent us at events and trade shows—locally and internationally—if that’s something you enjoy. And as we continue to grow, so can you. We’re invested in your development and success, and we can’t wait to see where your journey with us will take you.

Additionally

• Competitive salary and benefits package.
• Opportunities for personal and professional growth.
• Inclusive and open-door culture with driven, fun colleagues.
• Work in a dynamic, innovative environment leading the EV revolution.