EMEA Social Media & PR Coordinator

Summary of Position:

We have a new opening in our Dutch offices in the North of Holland for a Social Media & PR Coordinator for EMEA. Are you a passionate about design products and interested in the motorcycle world? Do you have Marketing and Social Media management education and international work experience? Do you have excellent spoken & written English language skills + a second European language? This might be the right step for you!

The EMEA Social Media & PR Coordinator is part of the Marketing team. We work together in different countries to create a great marketing experience, from publications, events & fairs, point of sales at our dealers, international social media etc. We work in alignment with our mother company in California setting all necessary steps to make visible and tangible our company vision, while presenting our product. At the same time, we are always busy creating content in different languages and making our brand more attractive.

In this role you will be facilitating timely and organized social media content (visuals & text) and you will also engage with our PR agencies to make sure what they create is conform branding standards and company vision/mission. You work together with different departments and with our American colleagues in California.

What to expect in a normal work day: combination of planning, content management, , data management, project management, coordination with PR and administrative. You have good eye for detail and always have a plan B ready. You are able to propose changes in terms of efficiency, cost savings and communication improvement. 

Zero Motorcycles is working to connect with new audiences and engage its existing base through compelling social media initiatives. We are making our digital image stronger and respected on social media to quickly diffuse information related to the brand and the new products and reach the largest target audience possible.

The EMEA Social Media & PR Coordinator will oversee the company interaction with the audience by implementing social media platforms’ content strategies.

The ideal candidate has strong skills in managing social media channels, targeting and leading a brand’s social media initiatives. She/he has familiarity with digital and social media tools.

Some knowledge in the motorcycle industry/electric vehicles is a plus.

About us:

Zero Motorcycles is the next step in motorcycle evolution. By combining the best aspects of a traditional motorcycle with today’s most advanced technology, Zero produces high-performance electric motorcycles that are lightweight, efficient, fast off the line and fun to ride.

Once a burning idea conceived inside a Santa Cruz, California garage, we are rapidly growing in Americas and EMEA and at the moment have presence in more than 10 countries; selling more than any of our competitors all together and with an average growth rate of 30% each year, this is a very interesting company to work for. Do you want to join the journey?

We are committed to make the world better by our zero emission technology while our customers enjoy a new type of motorcycling style. Zero Motorcycles creates a superior riding experience with its transformational line of electric powered motorcycles. Our people are driven by innovation, charged by passion, guided by integrity, and measured by results.

The EMEA Social Media & PR Coordinator has superior education in at least one of these fields: Marketing, Business and Communication. 1-2 years experience in a similar role are mandatory.

Responsibilities:

• Build, monthly, effective digital editorial plans
• Keep the communication consistent on all our social media profiles: instagram EU and all the Facebook pages managed by the PR agencies
• Write social media guidelines for the agencies and dealers
• Keep under control the dealers’ pages and profiles
• Posting and monitoring IG, FB, LinkedIn, and the US pages Youtube and TikTok
• Collaborations: find content creators, influencers, key opinion leaders
• Competitor analysis on social media
• Sentiment analysis
• Spontaneous FB community monitoring and interaction (Zero Motorcycles Owners Group)
• Build effective campaign and posts across channels
• Monitor hashtags and trends
• Comment and interactions management
• Report on analytics
• Set goals and target for the year
• Make weekly and monthly reports
• Adjust the strategy according to numbers and reports
• Create viral actions
• Keep in touch constantly with all the PR agencies and coordinate the social media communication and the Press releases

Goals:

• Increase the fanbase on all the EU channels
• Increase the engagement of existing audience
• Make Zero Motorcycles profiles top of mind for younger users
• Create effective actions for all the Zero Motorcycles accounts
• Get insights from social data using monitoring tools

Why Zero Motorcycles? We are still a small team but growing fast and our colleagues are spread in 8 countries. We have a diverse population with more than 10 nationalities, and we all speak multiple languages. We are open for any improvement ideas and celebrate our / your successes as much as we can.

It’s a lot of fun, we have some outside lunches at snack bar, Friday drinks occasionally, when weather allows we organize barbecues and we are crazy about our Xmas parties. If you like to work at events / fairs you can sometimes participate at a national and international level, and of course, you can grow with us and develop your career. We love to see you succeed!

Additionally

• A competitive salary with opportunity to join stock program for employees.
• Open doors culture, very driven and fun colleagues.